Small Business Spotlight March 2019



Dawn Nicole and Demario McIlwain, Owners

Minority-Owned Business Enterprise
North Carolina Historically Underutilized Businesses • City of Charlotte

Service-Disabled Veteran-Owned Small Business
United States Government

Why did you start your company?

People with ideal talent were missing out on epic opportunities because they either didn’t fit into a normal box, couldn’t impactfully communicate their highest and best strengths, or weren’t aware of how valuable their natural soft skills and abilities were.

What products and services do you offer clients?

Strategic leadership training and custom development solutions. BrandDisco© created the first trademarked automated personal brand discovery technology that immediately identifies a person’s greatest hidden strengths in a report that shows how to use his/her value proposition at every point in his/her career. In support, we developed a strategic leadership training framework around five centers of excellence driven from our personal brand intelligence tool.

What makes your business/service unique?

We take a modern approach to traditional training by infusing real-time personal brand data with social relevance and onsite coaching feedback on what was discovered.

How has Commissioner Leake’s Small Business Consortium helped you/your business?

It helped us understand the importance of being certified and connected us with city and county strategic partners.

What do you know now that you wished you had when you launched your company?

How to sell and market our services more like products.

What advice would you give a budding entrepreneur?

To be okay with change and not to be married to your strategic plan because it is a living, breathing ever-evolving document.

Final thoughts…

We recently kicked off a premier business master class in the Charlotte region. The Business Start-Up Master Class™ will provide you with everything your new business needs to succeed in its first year. After winning and working with a number of national and regional accounts, including CIAA and Virginia Dept of Veteran Services, many businesses want to know the secrets to our success.

Dawn Nicole and Demario McIlwain
3160 Hwy 21 Ste., 103, Attn: 305
Fort Mill, SC 29715
704-709-0329 Ext. 101
Doing business since 2015